You Are Going To Die

The three-piece, consisting of Smooth Mike (vocals), Disco Izrael (vocals) and Narch (beats and production), have recognised that in an increasingly competitive market where fan engagement comes at a premium, artists cannot afford to follow traditional marketing models. This is why, even with offers from several record labels, P.H.Fat decided to go the independent route and, in a completely revolutionary move for the SA music industry, make the music available to their fans for free.

The group believes that "the traditional music distribution model is a thing of the past and with it so is the album per year model." Instead thereof, they propose a model whereby they release new content on a more regular basis, giving listeners a reason to check back regularly and maintaining top of mind awareness.


# Title Length
1 The Radio 3:31
2 Kill The Universe 3:22
5 The Dark 4:19
6 Jump 3:55