Talent and a hustler mentality can only get you so far in the cutthroat entertainment industry. Combine that with some legitimate financial acumen and entrepreneurial spirit and you get yourself force to be reckoned with in the form of award-winning hit maker, L-Tido.
Born and bred in Alexandra township, L-Tido has made the term “self-made” his own after he self-released, self-marketed and even hand-to-hand distributed his mix-tape titled ‘City of Gold’. The mix-tape sold over 4,000 units and won him a Most Gifted Newcomer award at the 2010 Channel O awards.
He’s not your average, run-of-the mill musician looking to simply make music, sell a couple of albums and blow up in South Africa. “ I don’ t want a piece of the pie, I want everything”, says L-Tido.
His plan for world domination began last year when he released his mix-tape City of Gold, which received a lot of acclaim and woke the industry to the new, fresh sounds that puts the swag in swagger.
L-Tido’ s interest in music, especially hip-hop began when fellow artist and friend, Sean Pages introduced him to the genre at a young age. Since then, their love for hip-hop took them on a journey of self-discovery which ultimately saw them conquer the local industry, without an official album under their belt and even a record label backing them. “ I’ve always been an expressive person and out of every music genre, hip hop is the only one that allowed me to express myself as much as I want to be,” he adds.