Connell Cruise’s rise in the music industry can only be described as meteoric.
His debut hit “Not Just Friends” took South African radio stations by storm and garnered him three SAMA nominations. He has since topped the South African charts with 10 hit radio singles. The release of his highly anticipated EP “Into the Wild” introduced him to the international music scene and created a worldwide social media buzz.
Connell’s unique sound- coupled with his determination and relentless work ethic- grabbed the attention of none other than music industry titan, L.A. Reid. Connell’s deal with Island Records in New York City is considered the biggest and most significant record deal in South African music history.